Trumps presented by Cameron in the campaign didn't convince the entire electorate
"The conservative party failed to capitalise on their strengths and the most important are economic history, since 2010, i.e. the fact that the United Kingdom have returned to growth â€" was one of the fastest growing economies of the G7 â€" or of its leader to be the head of Government. They decided to concentrate on a very negative campaign tone, attacking Ed Miliband in a very personal way, which I think surprised a number of voters. "
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